SPS2305 - Lamppost Banner Advertising

Concepts

• advertising services
• lamppost banner advertising
• royal borough of greenwich
• rbg advertising team
• strict rbg advertising guidelines
• rbg
• street marketing stream
• external companies
• overview of the royal borough of greenwich
• rbg's desire

Location

Geochart for 1 buyers and 0 suppliers

Royal Borough of Greenwich

+−

Leaflet | Map tiles by Stamen Design, under CC BY 3.0. Data by OpenStreetMap, under ODbL.

Description

This Invitation to Tender (ITT) has been created to provide prospective suppliers with an overview of the Royal Borough of Greenwich (RBG) Lamppost Banner Advertising and its requirements for the programme within it in order for bidders to respond accordingly. Lamppost Banner Advertising is a street marketing stream that enables internal services and external companies to advertise throughout the tested and futures sites throughout the borough. Sites can be seen all over the borough, this bespoke street marketing stream has enabled RBG to promote large events that generate secondary spend for the borough. The RBG Advertising team has been working with organisations to sell to businesses nationally that want to advertise within the borough to generate external income for the organisation. Ideally, RBG would like to couple this with a company that will; test, install & sell street advertising to help grow the current business model. Outdoor advertising offers the council and businesses within the borough the ability to communicate items such as; upcoming events, developments, shop openings, council lead initiatives such as recycling and much more. RBG's desire is to be able to provide a service to Council services first, then promote ethical campaigns for external organisations both nationally and within the borough. This will align with the council corporate social mobility initiative and drive more footfall to the borough high streets. Please note that any external campaigns will need to be approved and meet strict RBG advertising guidelines. This is to ensure that the Council's association with external businesses does not damage the Council's reputation. RBG would ensure that when selling the Lamppost banners, the local businesses are taken into consideration when marketing within its main high streets. An example of this would be its Woolwich Market campaign where the council promoted the heritage of the market and the business owner played a huge part in the promotion of this awareness campaign. Finally, RBG would set the successful bidder commission incentives to generate external income on behalf of the council through a commission split thus adding more value to the current contract.

CPV Codes

• 79341000 - Advertising services

Indicators

• Contract is suitable for SMEs.

Other Information

The Terms and Conditions of contract that have been published alongside this notice in the Invitation To Tender (ITT) pack are subject to change before the ITT stage of this process commences. Price is not the only award criterion and all criteria are stated only in the procurement documents.This procurement will be managed electronically via the RBG Proactis Procontract e-tendering suite. To participate in the procurement, participants shall first be registered on the e-tendering suite. If bidders have not yet registered on the e-tendering suite, this can be done online at https://royalgreenwich.proactishosting.com/ by following the link https://procontract.due-north.com/register. Please note that, to register, bidders must have a valid DUNS number (as provided by Dun and Bradstreet) for the organisation which you are registering, who will be entering into a contract if invited to do so. Note: registration may take some time, please ensure that you allow a sufficient amount of time to register. Full instructions can be found at https://supplierhelp.due-north.com/ once you have registered on the e-Tendering Suite, a registered user can express an interest for a specific procurement. This is done by looking at the opportunities sections. The registered user will receive a notification email to alert them once this has been done. As a user of the e-Tendering Suite you will have access to proactis e-portal email messaging service which facilitates all messages sent to you and from you in relation to any specific RFX event. Please note, it is your responsibility to access these emails on a regular basis to ensure you have sight of all relevant information applicable to this opportunity. For technical assistance on use of the e-Sourcing Suite please contact Proactis Helpdesk Freephone: 03450103503