PQ0503 - PURE Marketing and Publicity

Concepts

• marketing services
• west midlands
• advertising and marketing
• pure toolkit
• pure newsletter
• a social media marketing strategy
• pure engagement events
• feature pure project
• pure
• pure pledge

Location

Description

Birmingham City Council (the Council) requires a provider for the provision of creating a PURE Marketing and Publicity campaign to advertise and market the PURE project to our specific cohorts, such as mental health, complex needs including drug and alcohol abuse, ex-offenders, domestic abuse, homelessness, people with disabilities and learning disabilities, visual and hearing impairment, citizens who have lost their employment due to other barriers. The PURE Project is funded by the UK shared prosperity Fund (UKSPF). The UKSPF supports the UK government's wider commitment to level up all parts of the UK by delivering on each of the levelling up objectives. A summary of expected key deliverables is as follows: 1. Embed and produce a clear Marketing strategy 2. Produce a Marketing calendar 3. Introduce a social media marketing strategy 4. PURE Engagement events such as launch events/ awards/ jobs fairs. etc 5. Publicise & upkeep the PURE Toolkit and PURE Pledge 6. Feature PURE Project on Radio stations and local news 7. Organise events such as Awards/ jobs fairs etc. 8. Maintaining a quarterly PURE Newsletter to share with all stakeholders 9. Create an annual report to showcase all the successes of the previous year 10. PURE flyers/leaflets 11. Create standard set of assets that can be used by Providers The provider will be expected to embed a clear marketing strategy (including a focus on social media) and campaign calendar for the project and will work closely with providers to ensure participants voices are heard. The Council will own any Intellectual Property Rights (IPR) over the publicity material produced. The contract will be up to 31st March 2025.

CPV Codes

• 79342000 - Marketing services
• 32344230 - Radio stations
• 22140000 - Leaflets
• 32417000 - Multimedia networks
• 92331100 - Fair services
• 64212300 - Multimedia Message Service (MMS) services
• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity, please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk Your completed tender submission should be returned by noon on 4th April 2024 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Funding Description The PURE Project is funded by the UK shared prosperity Fund (UKSPF) Is a Recurrent Procurement Type? : No Additional information on how to apply for this contract https://in-tendhost.co.uk/birminghamcc/aspx/