Advertising Services - Media Planning and Buying for Student recruitment (UK and International)

Concepts

• advertising and marketing
• sheffield
• international student recruitment
• student recruitment
• various advertising channels
• social media advertising
• home advertising
• tv advertising
• audio advertising
• vod advertising

Location

Description

The University of Sheffield has awarded a contract to a supplier for the provision of media planning and buying services to advertise the University to our diverse range of audiences. This contract will support the University's advertising efforts across a diverse range of audiences in UK and international student recruitment (undergraduate, postgraduate). The successful agency will leverage their expertise in various advertising channels to effectively reach these audiences. These channels include: 1. Social media advertising 2. Paid search advertising 3. Mobile advertising 4. Display advertising 5. Podcast advertising 6. TV advertising 7. Cinema advertising 8. VOD advertising 9. Audio advertising 10. In-game advertising 11. Print advertising 12. Out of home advertising 13. Any new or relevant platforms to target our audience appropriately The supplier was awarded through Lot 4 on the ESPO Advertising Solutions 3A_20 Framework Agreement.

Award Detail

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.