RB737 Media Buying Framework

A Contract Award Notice
by LEEDS BECKETT UNIVERSITY

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
£630K
Sector
PROFESSIONAL
Published
03 Dec 2024
Delivery
not specified
Deadline
n/a

Concepts

Location

Leeds

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.

Lot Division

1 UK Media Buying

•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact. •Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. Channels include, but are not limited to, Google Search, Meta, TikTok, GDN, YouTube and Snapchat) •Campaign Management: Oversee the execution of campaigns. •Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring. •Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation. •Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes. •Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement. Additional information: To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/Z2CA68C894
2 International Media Buying

•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact. •Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. •Campaign Management: Oversee the execution of campaigns. •Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring. •Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation. •Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes. •Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.

Award Detail

1 Education Cubed (Brighton)
  • RB737 Media Buying Framework
  • Reference: 038954-2024-1
  • Value: £630,000

Award Criteria

price _

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79342000 - Marketing services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. To view this notice, please click here: https://neupc.delta-esourcing.com/delta/viewNotice.html?noticeId=907188745 GO Reference: GO-2024123-PRO-28746440

Reference

Domains