Campaign Advertising Services

Concepts

• advertising campaign
• leicester
• leicester college
• campaign advertising services
• broad range of advertising services
• fulfilment services
• campaigns
• advertising
• types of campaign
• advertising channels

Location

Leicester

Description

Services to identify and advertise to target market and attract students to College courses.

Total Quantity or Scope

Leicester College is one of the country’s largest general FE colleges with some 20,000 students. We are inviting tenders to provide a range of paid for advertising, booking and fulfilment services; but not graphic design or course guide production. The three year framework agreement covers a broad range of advertising services for campaigns - a minimum of 12 campaigns per academic year - to drive traffic to the website and support recruitment. The types of campaign include but are not limited to: - Open days/events minimum 4 - Clearing - Apply now (post GCSE results) - Professional training/B2B - Adult part-time courses We are actively seeking to work with a company who will put forward innovative and effective ideas for advertising channels. An estimated budget for these campaigns would be circa £100,000 per annum.

CPV Codes

• 79341400 - Advertising campaign services

Indicators

• Bids should cover the whole contract.
• Renewals are not available.
• Award on basis of price and quality.