Provision of Communication,Marketing and Web Hosting Services for the Children’s Social Work Matters Programme

Concepts

• web design
• children’s social work matters programme
• barnsley
• world wide web
• web hosting services
• provision of communication
• social media
• key services
• maintenance work
• positive profile of social work

Location

Barnsley

Description

Key services required include, but are not limited to; hosting and content management of two websites (public facing) namely CSWM and Social Care Matters along with a private secure portal (OurCSWM), and to securely host these as well as the Teaching Partnerships (TPs) microsites along with ongoing management of Our CSWM App (incl. software/license fees). Services will include marketing materials, webinars, stakeholder events, regional conferences. To support the Programme Manager in; planning events, merchandising, research, survey and focus groups.

Total Quantity or Scope

The selected Applicant will need to demonstrate the following: 3.4.1. A track record of digital expertise especially in web site development and management (including facilitating webinars, online/offline events, and ongoing management of the App). 3.4.2. The ability to work with the representatives from the fifteen (15) Partner Organisations which make up the consortium. 3.4.3. SEO competence with the ability to develop and implement an SEO strategy within budget. 3.4.4. Social media and digital marketing expertise 3.4.5. The ability to provide new approaches which compliments the existing strategy, building on what has already been achieved to date. 3.4.6. Sound communications and stakeholder engagement knowledge and experience 3.4.7. Copywriting and content planning skills and ability to help raise a positive profile of social work amongst key target audiences. 3.4.8. The Campaign has been largely digital in nature due to the large geographic coverage of the Partner Organisations relative to the budget. We believe the on-going campaign will be digital but it does not exclusively have to be so. We are therefore seeking an agency that has necessary digital experience and can provide wider integrated communications experience as media channels are not defined. A critical part of the campaign is evaluation. Agencies will therefore be expected to consider evaluation within the overall proposal and budget. Maintenance of the websites and portal. 4.1. It is expected that the successful agency will maintain the website and private portal and will ensure that they are accessible and up and running at all times. Maintenance work should be planned and carried out at the least disruptive time to our website visitors. 4.2. The successful agency will host the four Teaching Partnership websites and provided ad-hoc support/advice to the website owners, who manage content themselves. 4.3. In addition – with a budget of up to £10K per year allocated from the overall contractual budget, the agency will host, manage and develop the Innovation Children’s Services website and portal, including editorial and content upload at pre-agreed intervals throughout the year.

Renewal Options

The contract is initially for 24 months. The contract has 2 x 12 month extensions available these are funding dependent.

Award Criteria

CPV Codes

• 72413000 - World wide web (www) site design services
• 72000000 - IT services: consulting, software development, Internet and support
• 73000000 - Research and development services and related consultancy services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Award on basis of price.