The Northern School of Art: Digital Marketing Services

Concepts

• marketing services
• northern school of art: digital marketing services
• middlesbrough
• digital marketing services
• northern school of art
• marketing management
• digital marketing elements
• consultancy services
• advertising and marketing
• higher education

Location

Middlesbrough

Description

Digital marketing services.

Total Quantity or Scope

The digital marketing services currently supplied comprise: • targeted display advertising (Google, Instagram, Facebook); • paid search engine optimisation (Google); • Targeted Remarketing (YouTube); • geo-fencing on individual campaigns; • advice and insight across all digital marketing elements which may impact on performance, to maximise the efficiency of all campaigns and spend; • performance and budget reporting on all aspects of agreed campaigns. All services are integrated with our in-house delivery of SEO, individual campaign strategies for higher education and further education courses, website development, design and content strategy across social and other broadcast and multi-media channels (please note design and artwork will be provided in-house and should not be included in the projected costs). The digital marketing services provided by the supplier will be expected to offer the same and/or improved services.

Award Detail

Renewal Options

41 month(s) from the commencement date, with 17 initial month(s) and option to extend 2 x 12 month(s).

Award Criteria

CPV Codes

• 79342000 - Marketing services
• 79413000 - Marketing management consultancy services
• 79340000 - Advertising and marketing services

Indicators

• Options are available.
• Award on basis of price and quality.

Other Information

Section II.3): dates refer to the initial contract period and do not include the options of any extensions. Section IV.3.5): any dates shown are an estimate. In the first instance, candidates should register with www.multiquote.com and express an interest in the contract, full details of the contract will be available. The contracting authority shall not be under any obligation to accept any tender. The contracting authority reserves the right to cancel the entire or parts of the tender, without such an action conferring any right to compensation on the tenderers. The contracting authority has no liability to settle any cost incurred by the tenderer as a result of the tendering procedure.