Supply of Search Engine Optimisation Services

A Tender Notice
by AHDB

Source
Find a Tender
Type
Contract (Services)
Duration
4 year
Value
£200K
Sector
TECHNOLOGY
Published
03 Sep 2021
Delivery
01 Jan 2022 to 01 Jan 2026
Deadline
15 Oct 2021 11:00

Concepts

Location

Warwickshire:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

AHDB is wanting to procure a supplier to work as a partner with the in-house Digital Content team to support across AHDB’s requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined. The successful supplier will work with different teams and websites across AHDB as required, providing guidance on current best practice and support for projects through the following: • SEO strategy development • Analysis of current websites, identifying both on and off-site SEO opportunities • Keyword research to identify trends/opportunities • Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media ) • Reviewing content for SEO activity • Identifying opportunities through competitive research analysis • Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

Total Quantity or Scope

• SEO strategy development • Analysis of current websites, identifying both on and off-site SEO opportunities • Keyword research to identify trends/opportunities • Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media ) • Reviewing content for SEO activity • Identifying opportunities through competitive research analysis • Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions

Renewal Options

Initial contract runs from Jan 22 to Jan 24, with the option to extend for 2 further periods of 12 months each, therefore 2+1+1 . This would take the contract to January 2026 if all options of extension are taken up.

CPV Codes

  • 72414000 - Web search engine providers

Indicators

  • This is a recurring contract.
  • Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

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