MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN

Concepts

• ceredigion
• marketing services
• wales
• purpose of the campaign
• welsh food tourism campaign
• measurable media
• tourism venues
• welsh food
• welsh consumers
• unique food

Location

Wales:

Description

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.

Total Quantity or Scope

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.

Award Criteria

CPV Codes

• 79342000 - Marketing services
• 79340000 - Advertising and marketing services
• 79342100 - Direct marketing services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are not available.
• Staff qualifications are relevant.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=128403. The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx. Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. (WA Ref:128403) The buyer considers that this contract is suitable for consortia.