The Provision of Digital Recruitment Advertising

Concepts

• recruitment services
• wakefield
• print advertising
• unlimited digital advertising
• digital recruitment advertising
• digital recruitment advertisement
• an education specialist digital job board advertiser
• flexible and bespoke advertising campaigns
• recruitment
• digital

Location

WAKEFIELD

Description

Outwood Grange Academies Trust ("The Authority") intends to award a contract for the Provision of Digital Recruitment Advertisement.

Total Quantity or Scope

The Trust require an education specialist digital job board advertiser to promote our employment opportunities to a targeted national and international audience with a particular reach to cover Outwood Grange Academies Trust's geographical profile and shortage secondary education subjects. The Trust requires an established and proven digital job board to advertise our vacancies, which is particularly focused on generating applications for primary and secondary teaching and leadership positions. This solution will provide unlimited digital advertising for all vacancy types and should allow for flexible and bespoke advertising campaigns which reflect the specific vacancies. This contract does not require any services from media buying agencies, or similar intermediaries, or any managed employment services in the form of CV introductions for temporary or permanent vacancies. This service solution must generate significant volumes of applications, with a particular focus on secondary school vacancies, job listing views and high quality referral traffic: Education audience reach 1 million unique monthly views 100,000+ subscribers/registered database candidates Significant organic search/referral traffic Services included by the provider must cover: Unlimited job postings Candidate job email alerts - based on employment type, skills and experience and location Targeted marketing Employer Profile Listings Mobile optimised web based job listing Print advertising - for specific campaigns Digital display advertising Account/portal for analytical and reporting functionality

Award Detail

CPV Codes

• 79600000 - Recruitment services
• 48100000 - Industry specific software package

Indicators

Legal Justification

The award is made in line with the Public Contract Regulations 2015 Regulation 32(2)(b)where the required services being sought can be supplied only by the particular economic operator for the following reason:- (ii) Competition is absent for technical reasons In the case of the above, this was reviewed and where no reasonable alternative or substitute exists and the absence of competition, it is not the result of an artificial narrowing down of the parameters of the procurement;