Media Relations - Guildhall School

Concepts

• public relations
• public relations management
• media coverage
• digital media clippings books
• positive media coverage
• digital media relations activity
• school
• daily media clippings summaries
• reactive media enquiries
• guildhall school’s pr strategy

Location

Guildhall School

Description

This is a prior information notice to notify potentially interested organisations that the the City of London Corporation (on behalf of the Guildhall School) will shortly be launching a procurement process to outsource their requirement for Media Relations services. The City of London Corporation also intends to reduce the time limit for receipt of tenders in line with reg. 27 of PCR15

Total Quantity or Scope

The estimated contract value over five (5) years is £250k. Summary of requirements: ​​Delivering the objectives of Guildhall School’s PR strategy, proactively seeking positive media coverage and engagement across the School’s strategic objectives. ​Acting as the School’s press office, handling reactive media enquiries and working with the School to identify appropriate responses and spokespeople/content; providing staff presence to support with interviews, filming, and press desks as required. ​Driving profile for the School via media coverage of the School’s substantial events programme, achieving preview coverage, listings, attendance by critics and reviews. ​Supporting the School on reputational and crisis communications, providing expert advice and immediate management of sensitive and complex issues that may receive media attention, including liaison with the central City of London communications team. ​Supporting brand awareness by proactively seeking opportunities for Guildhall academic/artistic staff to comment on industry topics or provide expert opinion in the media. ​Engaging with influencers and undertaking digital media relations activity, coordinating with the School’s own social media and digital marketing activity (nb. the School manages its own social media presence and channels). ​Providing daily media clippings summaries, both featuring the School and in order to share wider industry news, recording and retaining relevant clippings, and producing digital media clippings books on request. ​Working with the School’s marketing and communications team to revise and renew the PR strategy as required.

Renewal Options

The contract is expected to be for three (3) years, with an option to extend for a further two (2) years. The maximum contract length shall be five (5) years

Award Criteria

CPV Codes

• 79416000 - Public relations services
• 79416100 - Public relations management services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Award on basis of price and quality.