​​​Digital Advertising Concession

Concepts

• advertising and marketing
• advertising services
• advertising consultancy
• advertising management
• advertising campaign
• new digital assets
• digital signage project
• advertising
• the new digital assets
• 6 sheet multi directional digital assets

Location

Hackney and Newham

Description

London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity. Capital estimated around £6M and the revenue is the £56,6m

Total Quantity or Scope

LLDC is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC.LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41LED screens suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets.

CPV Codes

• 79340000 - Advertising and marketing services
• 79341000 - Advertising services
• 79341100 - Advertising consultancy services
• 79341200 - Advertising management services
• 79341400 - Advertising campaign services
• 34928470 - Signage
• 31523200 - Permanent message signs
• 51110000 - Installation services of electrical equipment
• 50312600 - Maintenance and repair of information technology equipment

Indicators

• Bids should cover the whole contract.
• Performance considerations apply.
• Professional qualifications are sought.
• Award on a basis other than price and quality.

Other Information

The value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises £6.6 million Capital Expenditure and forecasted gross revenue of £56 million. Out of the 19 locations nine locations will be solely wayfinding and 10 locations will be a combination of wayfinding and commercial advertising. Existing digital inventory within the London Aquatic Centre and other locations within the Park is also included. The concessionaire will be responsible for the posting/scheduling of adverts and messages and the installation and maintenance of all digital assets.The value stated herein is for the full 10 years (120 months). The Authority proposes a Concession Agreement of a duration longer than 5 years in recognition of the expected life of the digital assets. For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-... To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/9U297563SN GO Reference: GO-202479-PRO-26839340