ID 5220572 - Delivery of Campaign Advertising Services for the Further Education (FE) NI Colleges

A Contract Award Notice
by FE SOUTH EASTERN REGIONAL COLLEGE

Source
Find a Tender
Type
Contract (Services)
Duration
26 month (est.)
Value
£2M
Sector
PROFESSIONAL
Published
29 Jul 2024
Delivery
To 28 Sep 2026 (est.)
Deadline
n/a

Concepts

Location

Newtownards

Geochart for 7 buyers and 1 suppliers

7 buyers

1 supplier

Description

The six regional FE NI Colleges wish to collaborate to award a Contract for the provision of their advertising services. The requirement consists of the provision of advertising services to the Colleges, both online and offline. A full agency approach is required, with elements of production, media buying, media placement, project management and detailed evaluation for each campaign. The Supplier may be required to facilitate single sector or joint College advertising campaigns. The administering College, on behalf of the FE NI Colleges, will be the South Eastern Regional College (SERC). No guarantee can be given as to the level and value of work to be placed throughout the lifetime of this contract. Full details of requirements are set out in the Specification document (ID 5220572 – Specification).

Award Detail

1 Anderson Spratt Group (Belfast)
  • Contract
  • Reference: 1
  • Num offers: 1
  • Value: £2,000,000
  • Contractor is an SME.

Renewal Options

Following the initial contract period, there are 2 options to extend for any period of up to and including 12 months each.

Award Criteria

AC1 Strategic Solution for Burst 3 – January 2025 FT/HE provision BMC 10.5
AC2 Media Strategy, Rationale and Media Plan for Burst 3 – January 2025 FT/HE provision BMC 10.5
AC3 Creative Proposal for Radio Script for Burst 3 – January 2025 FT/HE provision BMC 3.5
AC4 Understanding the brief including a Critical Path for Burst 1 – Undergraduate Open Evening SRC 10.5
AC5 Media plan and digital proposal with supporting rationale for Burst 1 – Undergraduate Open Evening SRC 10.5
AC6 Key personnel Experience 7.0
AC7 Business Continuity 7.0
AC8 Social Value 10.5
AC9 Total Campaign Delivery Cost 20.0
AC10 Average Hourly Rate 10.0

CPV Codes

  • 79341000 - Advertising services
  • 79340000 - Advertising and marketing services
  • 79341400 - Advertising campaign services
  • 79341200 - Advertising management services

Indicators

  • Options are available.

Other Information

The value of this contract is estimated between £1,700,000 and £2,000,000 overall. The figure indicated in Section II 1.7 represents an estimated contract value. Neither CPD nor the Authority can provide any guarantee as to the level of business under this contract. DfE / Further Education (FE) NI Colleges do not guarantee any level of business under this contract. The successful. Contractor’s performance on the Contract will be regularly monitored in line with the tender. documentation. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in Construction and Procurement Delivery (CPD) for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Notice of Unsatisfactory Performance and the contract may be terminated. The issue of a Notice of Unsatisfactory Performance can result in the Contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of three years from the date of issue.

Reference

Domains