2024-708 Consumer Media Measure Modelling

A Tender Notice
by AHDB

Source
Contracts Finder
Type
Contract (Services)
Duration
5.5 month
Value
£75K-£115K
Sector
PROFESSIONAL
Published
22 Aug 2024
Delivery
09 Dec 2024 to 30 May 2025
Deadline
04 Oct 2024 11:00

Concepts

Location

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

AHDB wish to find an agency who have the ability to evaluate the impact of AHDB activity directly to retail sales and return on investment attributable to the marketing channels and the individual performance of the channel mix.

CPV Codes

  • 79310000 - Market research services

Indicators

  • Contract is suitable for SMEs.

Other Information

The aim of the campaign evaluation is to both understand the success of the current campaign but also understand how to optimise the channel mix for future campaigns. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. The closing date is NOON 4th October 2024

Reference

Domains