Media Planning Strategy and Execution to support Public Awareness Campaign for Lung Cancer for South East London Cancer Alliance (SELCA)

Concepts

• advertising campaign
• south east london cancer alliance
• lung cancer
• south east london
• cancer
• cancer outcomes
• south east london integrated care system
• south east
• their november lung cancer awareness month campaign
• the roy castle lung cancer foundation

Location

Description

South East London Cancer Alliance (SELCA) is an NHS organisation commissioned by NHS England to support improvement in Cancer outcomes across South East London working with stakeholders across South East London Integrated Care System (ICS). The Early Cancer Diagnosis programme within SELCA, has a key responsibility in supporting a national deliverable on increasing public awareness of the signs and symptoms of Cancer. Owing to the high incidence of late stage diagnoses of Lung Cancer, it is a significant priority for us as a Cancer Alliance, to undertake a range of activities to promote early diagnosis. Following a successful partnership in 2023, SELCA have once again partnered with the Roy Castle Lung Cancer Foundation to amplify their November Lung Cancer Awareness Month Campaign in South East London. We are looking for a partner to develop and execute a media planning strategy to maximise the impact of this campaign across South East London. We require a partner with expertise in media planning, who can help execute a campaign, including the following • Develop a clear strategy to reach our target audience. • Media planning and buying on behalf of SELCA. • Adjustment of campaign creatives to meet the needs/maximise impact of campaign placements. • Comprehensive post-campaign analysis, to support an evaluation of campaign effectiveness. Please feel free to contact Samantha Lewis via the email address provided below for any clarifications or additional information needed.

CPV Codes

• 79341400 - Advertising campaign services
• 79342200 - Promotional services
• 79413000 - Marketing management consultancy services

Indicators

• Contract is suitable for SMEs.

Other Information

To express interest and participate in the competitive bidding, kindly reach out to Samantha Lewis via email at samantha.lewis@gstt.nhs.uk. ST24-P135 SELCA Marketing Campaign Media Planning Specification ST24-P135 SELCA Marketing Campaign Media Planning Specification.docx