Advertising and Sponsorship Partner

The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio of Roundabouts and verges. This initiative will also give local business the opportunity to advertise in prime locations around the city. Traffic flow information and very high footfall pedestrian areas, Cardiff can offer advertisers exposure across its road network to be seen by road users and pedestrians alike. The current supplier owns all installed signage in-situ. Any new supplier will need to supply and install their own signage at their cost. The following specification sets out the scope, the asset types and a detailed list of defined asset locations. Detailed requirements are also fully explained, together with performance criteria, constraints and contract management stipulations.

The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio of approximately 2000 Lampposts columns. This initiative will also give local business the opportunity to advertise in prime locations around the city. Traffic flow information and very high footfall pedestrian areas, Cardiff can offer advertisers exposure across its road network to be seen by road users and pedestrians alike.

The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio within the City Centre. This initiative will also give all businesses and high-profile events the opportunity to build their brand or raise awareness of their business, event or promotional activity to the visitors, commuters and residents of Cardiff, contributing to an annual footfall 40 million per year and a GBP 1.2billion daytime economy and exposure across its road network to be seen by road users. and pedestrians alike.

The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio within the City Centre. This initiative will also give all businesses and high-profile events the opportunity to build their brand or raise awareness of their business, event or promotional activity to the visitors, commuters and residents of Cardiff, contributing to an annual footfall 40 million per year and a GBP 1.2billion daytime economy.