Supply of Search Engine Optimisation Services

Concepts

• web search engine providers
• warwickshire
• ahdb
• supply of search engine optimisation services
• search engine optimisation
• scope of the contract
• strategic planning
• creation of quality
• different teams
• digital content team

Location

Description

AWARDED - AHDB is wanting to procure procuring a supplier to work as a partner with the in-house Digital Content team to support across AHDB's requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined. The successful supplier will work with different teams and websites across AHDB as required, providing guidance on current best practice and support for projects through the following: - SEO strategy development - Analysis of current websites, identifying both on and off-site SEO opportunities - Keyword research to identify trends/opportunities - Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media ) - Reviewing content for SEO activity - Identifying opportunities through competitive research analysis - Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

Award Detail

CPV Codes

• 72414000 - Web search engine providers

Indicators

• Contract is suitable for SMEs.

Other Information

n/a Redaction copyPH3 20th Jan 22_Redacted.pdf