Digital Marketing and Advertising in China

Concepts

• advertising and marketing
• china
• swansea
• digital platforms
• digital marketing
• high volume of advertising materials
• advertising
• main digital platforms
• swansea university
• university

Location

Swansea

Description

The University wishes to appoint an external Supplier to help manage university digital platforms in China throughout the year as well as ad hoc projects as they arise. The appointment requires the Supplier to use their expertise advising on upcoming opportunities, undertaking competitors’ research and being able to produce detailed report on performance and to show return of investment.

Total Quantity or Scope

The University wishes to appoint an external Supplier to help manage university digital platforms in China throughout the year as well as ad hoc projects as they arise. The appointment requires the Supplier to use their expertise advising on upcoming opportunities, undertaking competitors’ research and being able to produce detailed report on performance and to show return of investment. The University produces a high volume of advertising materials throughout the year and the appointed Supplier are required to provide fast turnaround and deliver multiple projects at key times during the academic year. The supplier is expected to create and design campaign and preform account management across main digital platforms in China for Swansea, primarily WeChat, Weibo and Baidu. The supplier is expected to provide tailored plans for each platform for Swansea University over 12 month periods.

Renewal Options

Option to extend by 12 months

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Award on basis of price.

Other Information

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on https://etenderwales.bravosolution.co.uk Search for: itt_84957 NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=106383 (WA Ref:106383) The buyer considers that this contract is suitable for consortia.