Provision of a Destination Marketing Programme under the Ancient Connections Project

Concepts

• marketing management
• ancient connections project
• destination marketing organisations
• wexford
• pembrokeshire
• pembroke dock
• provision of a destination marketing programme
• marketing agencies
• comprehensive destination marketing activity
• purpose of this element of the project

Location

Two regions of North Wexford and North Pembrokeshire

Description

This Tender opportunity is aimed at Marketing Agencies, Destination Marketing Organisations (DMOs), Digital Agencies, Branding Agencies, PR companies and media production and distribution companies, with a particular business focus on the marketing of destinations and tourism products for their clients. This contract is part of a wider cross-border heritage and arts programme called Rediscovering Ancient Connections – The Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU - Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St. Davids/Fishguard/Goodwick).

Total Quantity or Scope

The original Ancient Connections’ Destination Work Package defines the purpose of this element of the project as - - To undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season. - To undertake cross-selling of each destination within the other destination’s territory - To undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Fáilte Ireland, Ireland’s Ancient East and Tourism Ireland. - To promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.

Award Detail

Renewal Options

Please Note: the Project Team are currently waiting to hear about the success of a funding application for a Phase 2, which would extend the timescale and scope of the project even further until September 2023. Phase 2, if successful will have an additional budget (circa 150,000 EUR) for specific destination and product marketing relating to a new cross-border pilgrimage route; there is likely to be an overlap in terms of time frame between Phase 1 and Phase 2. Tenderers for this contract are not expected to take this into consideration within their bids, however, it is worth noting that they may be offered a contract extension to encompass this work should funding be forthcoming. See Annex 5 - Phase 2 Pilgrimage Product and Destination Marketing for an outline of Phase 2 aims and ambitions. The extension to Phase 2 is dependent on: - the Council’s application for additional funding for Phase 2 being approved; - satisfactory performance and delivery by the successful tenderer during Phase 1; the successful tenderer, at the request of the Council, prepares a detailed proposal and budget for Phase 2, which is subsequently agreed between the Council and the successful tenderer.

Award Criteria

CPV Codes

• 79413000 - Marketing management consultancy services
• 75125000 - Administrative services related to tourism affairs
• 79416200 - Public relations consultancy services
• 79416100 - Public relations management services
• 79416000 - Public relations services
• 63510000 - Travel agency and similar services
• 71241000 - Feasibility study, advisory service, analysis
• 72224000 - Project management consultancy services
• 73000000 - Research and development services and related consultancy services
• 73200000 - Research and development consultancy services
• 73210000 - Research consultancy services
• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 79340000 - Advertising and marketing services
• 79341000 - Advertising services
• 79341100 - Advertising consultancy services
• 79341200 - Advertising management services
• 79341400 - Advertising campaign services
• 79342000 - Marketing services
• 79400000 - Business and management consultancy and related services
• 79410000 - Business and management consultancy services
• 79411000 - General management consultancy services
• 79411100 - Business development consultancy services
• 79415200 - Design consultancy services
• 79952100 - Cultural event organisation services
• 79953000 - Festival organisation services
• 79961000 - Photographic services
• 79960000 - Photographic and ancillary services
• 79961100 - Advertising photography services
• 79961200 - Aerial photography services
• 79961300 - Specialised photography services
• 79961350 - Studio photography services
• 92000000 - Recreational, cultural and sporting services
• 92111200 - Advertising, propaganda and information film and video-tape production
• 92111210 - Advertising film production
• 92111220 - Advertising video-tape production
• 92111230 - Propaganda film production
• 92111240 - Propaganda video-tape production
• 92226000 - Teleprogrammation
• 92312211 - Writing agency services
• 92331210 - Children animation services
• 98000000 - Other community, social and personal services

Indicators

• Options are available.
• Award on basis of price.

Other Information

Free Ancient Connections Webinar – How to Use E-Tender Wales Portal Wednesday 28th October 2020, 1:30-2:30pm on Zoom - With Guto Carrod - from Business Wales This is a 40-minute workshop and demo on how to register, find opportunities, express an interest, start, save, edit and submit a tender on the E-Tender Wales Portal. Followed by a 20-minute QA session. PLEASE REGISTER in advance. Zoom registration link: https://zoom.us/meeting/register/tJIudOutqzwrE9GUSwHqKdKvRABV-zD6eG7x (WA Ref:108184)