AHDB - Digital Copywriting for Knowledge Library

A Contract Award Notice
by DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS

Source
Contracts Finder
Type
Contract (Services)
Duration
2.5 month
Value
£35K-£50K
Sector
PROFESSIONAL
Published
12 Feb 2021
Delivery
08 Feb 2021 to 30 Apr 2021
Deadline
31 Jan 2021 22:00

Concepts

Location

Geochart for 1 buyers and 4 suppliers

1 buyer

4 suppliers

Description

AHDB require experienced digital copywriters to rewrite content that was initially written for a printed publication and is currently mostly in PDF format. Our aim is to make our Knowledge Library content more accessible by taking it out of PDF and putting it into searchable webpages that are well structured and specific. This is achieved by ensuring that the content is written in plain English, is well structured and meets current SEO best practices. The Supplier shall be required to provide the following services as part of this agreement: - Take technical content, that already exists in PDF format or other document formats, and rewrite in a style that meets the AHDB tone of voice for knowledge library content, digital copywriting best practices and SEO (Search Engine Optimisation) guidelines. The content shall be written in templates that AHDB will provide. - The Supplier shall supply web-suitable content to AHDB in the format of a Microsoft Word document. - Write new introductions & new titles that meet digital copywriting & SEO guidelines. - Respond to and correct work in accordance with any feedback provided by AHDB, in accordance with the required Service Levels. - Be willing to suggest innovative ways for how content and structure of the content can be optimised. - Comply with the AHDB guidance on digital content when undertaking the Services under this agreement For further details please see the Request for Quote document

Award Detail

1 Proseworks (Rugby)
  • Value: £45,682
2 Lara Kavanagh (Bath)
  • Value: £45,682
3 Victoria Greenwood (Cheltenham)
  • Value: £45,682
4 Rachel Ramsay (Chipping Norton)
  • Value: £45,682

CPV Codes

  • 79342000 - Marketing services
  • 92310000 - Artistic and literary creation and interpretation services

Indicators

  • Contract is suitable for SMEs.

Other Information

The populated Response Form and supporting documents should be emailed to: Research@ahdb.org.uk by 10pm on Sunday 31 January 2021 The deadline for clarification questions is 21st January 2021. RFQ - Contracts Finder for Knowledge Library digital copywriting V3.docx Response Form Knowledge Library Digital Copywriter tender V3.xlsx Beef and Lamb pages to be completed by copywriters.xlsx Environment copywriter packages.xlsx Freelance spreadsheet Dairy.xlsx Grassland copywriter packages.xlsx Horticulture copywriter packages.xlsx Potatoes - KL pages for digital copywriter.xlsx Clarifications - updated 20/01/2021 Clarifications 200121.docx Uploaded with latest clarifications What is a Knowledge Library page.docx

Reference

Domains