Non-digital support for the Apprenticeship Support and Knowledge (ASK) for Schools

Concepts

• advertising campaign
• ask programme
• apprenticeship support
• non-digital support
• additional support
• schools
• development of national apprenticeship week toolkit
• ask delivery providers
• ask delivery partners
• ask sessions

Location

United Kingdom:

Description

The ASK Programme, and the Services to be procured, continue to be key channels for the Fire it Up campaign, especially for activities aimed at young people and their influencers. Resources produced through this Service will carry key communication and messaging from the national campaign and will be adapted to make them more relevant for our schools` audience. Schools use these services as a reference to find out more about apprenticeships and employer vacancies. Although the face-to-face services are successful in engaging with schools and teachers, the website and online resources provide additional support for schools/colleges who wish to find out more about apprenticeships. Schools who may not have engaged with the ASK Programme will have seen, and had access to, the resources that have been and will be developed as part of this contract.

Total Quantity or Scope

Current arrangements have included: The development and updating of online resources, including: - 40 new posters (2 x poster packs of 20 posters each) for schools - 20 vlogs (video case studies) of Apprentice Ambassadors - Development of National Apprenticeship Week toolkit for ASK delivery providers - Apprenticeship Activity Pack for schools - Apprenticeship Activity Pack for FE colleges - Monthly resources for parents including practical steps to support their son/daughter to access an apprenticeship - Translation of parent resources into community languages - Apprenticeship Application Pack for use in ASK sessions in schools - Update and further develop the ASK central slide decks for use by ASK delivery partners in line with Apprenticeship branding - Fully develop and test the Key Stage 3 offer for 2019/20 working in partnership with schools, partners and stakeholders to create and communicate an offer to support students in years 7, 8 and 9. Examples of the resources can be found on the current website: https://amazingapprenticeships.com/ Additional information: A market engagement session will take place via MS Teams on 23rd February 2021 at 11am. If you would like to attend, please email claire.cummings@education.gov.uk for joining details.

CPV Codes

• 79341400 - Advertising campaign services
• 79530000 - Translation services

Other Information

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