Campaign Solutions 2
A Tender Notice
by THE MINISTER FOR THE CABINET OFFICE ACTING THROUGH CROWN COMMERCIAL SERVICE
- Source
- Find a Tender
- Type
- Framework (Services)
- Duration
- 4 year
- Value
- £490M
- Sector
- PROFESSIONAL
- Published
- 24 Feb 2021
- Delivery
- To 31 Mar 2025 (est.)
- Deadline
- 21 Apr 2021 14:00
Concepts
Location
United Kingdom:
1 buyer
Description
Crown Commercial Service (CCS) as the Authority intends to put in place a Pan Government Collaborative Agreement for the provision of creative, marketing and events services to be utilised by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education, Charities and Devolved Administrations. It is intended that this commercial agreement will be the recommended vehicle for all creative and marketing services required by UK Central Government Departments. The aim of the Campaign Solutions 2 agreement is to provide Public Sector customers with access to an innovative, quality and value for money approach to buying end to end creative campaign and marketing services, media strategy and planning services and events services. The framework agreement will consist of 5 Lots and will be for a duration of 4 years (2+1+1)
Lot Division
| 1 | End to End Campaign Solutions
Within this Lot, the Agency(s) shall deliver end to end campaign solutions and management to meet the client’s specification. This includes but is not limited to: - Communications Strategy Development and Consultancy Services -Concept Development -Data strategy and management -Creative & Design -Campaign Delivery -Public Relations -Direct Marketing -Digital Marketing and Social Media -Content Creation, Versioning and Distribution. Agency(s) can through this Lot, provide additional below services. These services are not mandatory for this Lot and Agency(s) will not be excluded from this Lot if they cannot provide these services: -Partnerships -Events and Experiential Agency(s) in this Lot must also have an ability to consider all elements of the communications mix - paid, owned and earned (POEMs). Agencies are required to provide all the mandatory requirements that specifically relate to lot 1, as detailed in Framework Schedule 1 (Specification). The framework term is 2+1+1. An initial period of 24 months, with the option to extend for a further two, 12 month periods at the discretion of CCS. A framework contract will be awarded to twelve agencies for this Lot. The maximum number of agencies may increase where 2 or more agencies have tied scores in last position Additional information: We will not accept more than 5 bids from Potential Agencies (bidding as a single organisation or as part of a consortium) from the same group of Holding Companies. If more than 2 bids submitted from your Holding Company Group of companies are successful we will offer Framework Contracts to the 2 highest ranked Potential Agencies only. Award Criteria
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| 2 | Media Strategy and Planning
There are two core overarching service types within this Lot and an Agency can be appointed to provide either of the following: 1. Media Planning - Meeting the media planning requirements of a specific department and developing a media strategy which fits within a joined up communications strategy 2. Strategic Media Planning - Meeting the media planning requirements related to an overarching strategy or theme that spans across multiple departments and/or multiple campaigns. Agencies are required to provide all the mandatory requirements that specifically relate to Lot 2, as detailed in Framework Schedule 1 (Specification) Additional information: The framework term is 2+1+1. An initial period of 24 months, with the option to extend for a further two, 12 month periods at the discretion of CCS. A framework contract will be awarded to six agencies for this lot. The maximum number of agencies may increase where 2 or more agencies have tied scores in last position. The specifications are set out in Framework Schedule 1 (Specification). Award Criteria
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| 3 | Content Versioning and Distribution
The intention of this Lot is to allow Clients to put in place a direct relationship with an Agency who will manage their creative fulfilment requirements and if required, access to a Digital Asset Management Storage system. Requirements will include but are not limited to translation, transcreation, versioning services, all playout & distribution of assets to media, as well as delivering at pace lower value adding creative tasks and content e.g. social content development and deployment, executing creative optimisation etc. This does not include the core services that will be delivered by the end to end campaign solutions Agency(s): - Communications Strategy Development and Consultancy Services - Concept Development The agency will need to have the ability to provide a Digital Asset Management (DAM) platform that enables access to all clients and their agency partners. This platform must be fully compliant with UK GDPR and all other relevant data protection legislation and best practises. The agency is required to provide all the mandatory requirements that specifically relate to lot 3, as detailed in Framework Schedule 1 (Specification) Additional information: The framework term is 2+1+1, for 24 months, with the option to extend for a further two, 12-month periods at the discretion of CCS. A framework contract will be awarded to a single Agency. Award Criteria
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| 4 | Stock imagery, footage and sound
The Agency within this Lot must have the ability to source and/or provide stock imagery, footage and sound for Clients accessing this agreement. This includes managing the rights associated with any materials supplied to the Client. The Agency will be required to interact with a wide range of stakeholders across the public sector. Where one provider is unable to provide all services, CCS will accept consortium proposals. Under this agreement, there is a requirement for a lead Agency for contractual purposes. There should not be a premium attached to any proposal involving more than one party and full transparency regarding the cost of account management of the services is required. The Agency is required to provide all the mandatory requirements that specifically relate to Lot 4, as detailed in Framework Schedule 1 (Specification) Additional information: The framework term is 2+1+1, for 24 months, with the option to extend for a further two, 12-month periods at the discretion of CCS. A framework contract will be awarded to a single Agency. Award Criteria
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| 5 | Events
This Lot is for specialist events agencies who are capable of delivering high profile, complex, high value and / or strategically important domestic, international and global events in the UK and / or overseas via all formats. Agencies will deliver the end to end strategy, development, production, management, delivery and evaluation of events. This may include but is not limited to global summits, major conferences, international trade shows and exhibitions, state visits, ceremonies, experiential and associated engagement activity. Agencies are required to provide all the mandatory requirements that specifically relate to Lot 5, as detailed in Framework Schedule 1 (Specification) Additional information: The framework term is 2+1+1, for 24 months, with the option to extend for a further two 12-month periods at the discretion of CCS. A framework contract will be awarded to six Agencies for this lot. The maximum number of agencies may increase where 2 or more agencies have tied scores in last position. Award Criteria
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CPV Codes
- 79340000 - Advertising and marketing services
- 22462000 - Advertising material
- 71620000 - Analysis services
- 72221000 - Business analysis consultancy services
- 72224000 - Project management consultancy services
- 72322000 - Data management services
- 72330000 - Content or data standardization and classification services
- 72412000 - Electronic mail service provider
- 72413000 - World wide web (www) site design services
- 72416000 - Application service providers
- 72420000 - Internet development services
- 72421000 - Internet or intranet client application development services
- 72422000 - Internet or intranet server application development services
- 72590000 - Computer-related professional services
- 73000000 - Research and development services and related consultancy services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79311000 - Survey services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79400000 - Business and management consultancy and related services
- 79411000 - General management consultancy services
- 79413000 - Marketing management consultancy services
- 79415000 - Production management consultancy services
- 79415200 - Design consultancy services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
- 79430000 - Crisis management services
- 79512000 - Call centre
- 79530000 - Translation services
- 79821100 - Proofreading services
- 79822300 - Typesetting services
- 79822500 - Graphic design services
- 79933000 - Design support services
- 79961000 - Photographic services
- 79962000 - Photograph processing services
- 92100000 - Motion picture and video services
- 92200000 - Radio and television services
- 92312211 - Writing agency services
- 72212500 - Communication and multimedia software development services
- 22312000 - Pictures
- 22315000 - Photographs
- 32000000 - Radio, television, communication, telecommunication and related equipment
- 32353000 - Sound recordings
- 79120000 - Patent and copyright consultancy services
- 79121000 - Copyright consultancy services
- 79342200 - Promotional services
- 92111000 - Motion picture and video production services
- 92112000 - Services in connection with motion-picture and video-tape production
- 92211000 - Radio production services
- 92221000 - Television production services
- 32330000 - Apparatus for sound, video-recording and reproduction
- 42962000 - Printing and graphics equipment
- 48328000 - Image-processing software package
- 72212328 - Image-processing software development services
- 72212521 - Music or sound editing software development services
- 30213100 - Portable computers
- 30213200 - Tablet computer
- 32320000 - Television and audio-visual equipment
- 32321200 - Audio-visual equipment
- 32321300 - Audio-visual materials
- 39154000 - Exhibition equipment
- 55520000 - Catering services
- 64212300 - Multimedia Message Service (MMS) services
- 79100000 - Legal services
- 79342300 - Customer services
- 79412000 - Financial management consultancy services
- 79950000 - Exhibition, fair and congress organisation services
- 79951000 - Seminar organisation services
- 79952000 - Event services
- 79952100 - Cultural event organisation services
- 79956000 - Fair and exhibition organisation services
- 92621000 - Sports-event promotion services
- 92622000 - Sports-event organisation services
Indicators
- Restrictions apply to the lot award allocation.
- This is a recurring contract.
- Renewals are not available.
- Professional qualifications are sought.
Other Information
** PREVIEW NOTICE, please check Find a Tender for full details. ** As part of this contract notice the following documents can be accessed at: https://www.contractsfinder.service.gov.uk/Notice/3f5b4008-5b7a-46f1-8989-bb7154... 1) Contract notice transparency information for the agreement; 2) Contract notice authorised customer list; 3) Rights reserved for CCS framework. On 2.4.2014 Government introduced its Government Security Classifications (GSC) scheme which replaced Government Protective Marking Scheme (GPMS). A key aspect is the reduction in the number of security classifications used. All bidders should make themselves aware of the changes as it may impact this requirement. This link provides information on the GSC at: https://www.gov.uk/government/publications/government-security-classifications Cyber Essentials is a mandatory requirement for Central Government contracts which involve handling personal information or provide certain ICT products/services. Government is taking steps to reduce the levels of cyber security risk in its supply chain through the Cyber Essentials scheme. The scheme defines a set of controls which, when implemented, will provide organisations with basic protection from the most prevalent forms of threat coming from the internet. To participate in this procurement, bidders must be able to demonstrate they comply with the technical requirements prescribed by Cyber Essentials, for services under and in connection with this procurement. Some purchases under this framework Agreement may have requirements that can be met under this Framework Agreement but the purchase of which may be exempt from the Procurement Regulations (as defined in Attachment 1 – About the framework within the invitation to tender documentation). In such cases, Call-offs from this Framework will be unregulated purchases for the purposes of the Procurement Regulations, and the buyers may, at their discretion, modify the terms of the Framework and any Call-off Contracts to reflect that buyer’s specific needs. PLEASE NOTE: All certificates issued prior to 1 April 2020 or before 30 June 2020 on the existing scheme are valid until 30 June 2021. This includes those issued by Accreditation Bodies other than IASME. On 30 June 2021, any certificate issued under the old scheme will expire. Refer to https://www.ncsc.gov.uk/information/cyber-essentials-faqs for more information. Registering for access: This procurement will be managed electronically via the eSourcing suite. This will be the route for sharing all information and communicating with bidders. If you have recently registered on the eSourcing suite for another CCS procurement you can use the same account for this new procurement. If not, you will first need to register your organisation on the portal. Use the following link for information on how register and use the eSourcing tool: https://www.gov.uk/government/publications/esourcing-tool-guidance-for-suppliers For assistance please contact the eSourcing Help desk operated by email at eEnablement@crowncommercial.gov.uk or call 0345 410 2222.
Reference
- ocds-h6vhtk-02960b
- FTS 003747-2021