T842 Understanding Society 2020 to 2025

A Contract Award Notice

Find a Tender
Contract (Services)
5.5 year (est.)
26 Feb 2021
To 01 Nov 2026 (est.)



United Kingdom:

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier


Understanding Society: Managing the questionnaire scripting, fieldwork, data management and delivery of Understanding Society: The UK Household Longitudinal Study, 2020-2025. This includes three waves of the main-stage (interviewing adults in 26,000 households) and three waves of the Innovation Panel (interviewing adults in 1,500 households). The survey is mixed mode, using online, face-to-face (CAPI), and telephone (CATI)data collection modes.

Total Quantity or Scope

Understanding Society: The UK Household Longitudinal Study (UKHLS) is a major household panel survey funded by the Economic and Social Research Council with co-funding from some government departments. It includes three core annual mixed mode surveys – for the main sample – approximately 26,000 households interviewed continuously throughout the year - and the Innovation Panel (IP) – approximately 1,500 household interviewed spring/summer each year. In addition, we have a programme of continuous innovation both to improve the quality of data on the core surveys and to enhance the Study to extended samples and/or content. This invitation to tender covers activities associated with data collection for waves 13 to 15 of the main survey and waves 15 to 17 of the IP. This includes the 'core' annual surveys, but also a number of enhancements:(1) A boost to the general population sample of 10,000 productive households at Wave 13; (2) A refreshment sample of around 500 households added to the Innovation Panel at IP17; (3) The inclusion at Wave 14 of additional households who are associated with the core sample, such as separated or co-parenting parents who are not in sample; (4) An online survey of sample members who are identified as emigrating from the UK(to be developed during Wave 12). In addition, we ask bidders to provide information about their capacity and capability on other parts of the project which may be taken up in the future: (5) Biomarker collection at Wave 15(subject to additional funding); (6) A regular between-wave data collection exercise to identify key events that have happened to the sample member, with appropriate follow-up surveys (subject to additional funding); and(7) A parallel pregnancy study, in which sample members who become pregnant are followed up and invited to participate in one or two data collection exercises, including online and in-person interviewing, and biomarker collection (subject to additional funding). The budget for the core study, including the Innovation Panels and enhancements 1-4 is £28 million including VAT. If the other enhancements are funded, the budget may be up to£36 million, including VAT.The fieldwork period for the main-stage of Understanding Society Wave 13 will start in early January 2021 and the sample will be issued over two calendar years. Wave 14 will start in early January 2022, and Wave 15 in early January 2023 – thus there will be an overlapping fieldwork design. Depending on the experience of the Survey Organisation(s), there may be a pilot survey in September 2020. The fieldwork period for the annual Innovation Panel will start in late May and run through to mid-September, with IP15 being conducted in 2022.Understanding Society is a mixed mode survey using online, face-to-face (CAPI), and telephone (CATI) data collection. Survey Organisations need to be able to demonstrate their ability to manage mixed mode surveys, while maintaining interviewer motivation and capacity for high quality face-to-face interviews still required. The Understanding Society questionnaire is multi-topic, collecting information from everyone in the household aged over 10, including housing circumstances, education, health, employment, income and attitudes and opinions. As a longitudinal study we also aim to follow those who change address and interview them in their new household, along with those they are living with. We also aim to interview new entrants who move in within Understanding Society sample member. In terms of the continuous nature of fieldwork, Understanding Society demands significant capacity from the organisation(s) that are employed to engage with respondents in the study. Given the complexity of the sample and questionnaire, it is vital the Survey Organisations have demonstrable effective QC processes across all activities and are able to supply data files in a timely manner to the highest standards.

Award Detail

1 Kantar (London)
  • T842 Understanding Society: The UK Household Longitudinal Study, 2020-2025
  • Reference: t842

Award Criteria

Cost 20
Quality 80

CPV Codes

  • 79310000 - Market research services
  • 79314000 - Feasibility study
  • 79311100 - Survey design services
  • 79311200 - Survey conduction services

Other Information

For more information regarding the project please follow this link: https://www.understandingsociety.ac.uk/pin We are inviting potential bidders to a Pre-tender engagement meeting on Tuesday 8th October, at Church House, Westminster, London. To attend, please advise Jolanda James (Jolanda.james@essex.ac.uk ) by Thursday 3rd October. Maximum 4 people per agency. ** PREVIEW NOTICE, please check Find a Tender for full details. **