Representation work for the Belgium market

A Contract Award Notice
by AHDB

Source
Find a Tender
Type
Contract (Services)
Duration
4 year (est.)
Value
€560K
Sector
PROFESSIONAL
Published
06 Apr 2021
Delivery
02 Apr 2021 to 01 Apr 2025 (est.)
Deadline
n/a

Concepts

Location

Belgique-België: Belgium

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

AWARDED - AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb). To support this, AHDB requires the delivery of a comprehensive marketing and communication plan. Representative must live in Belgium or have a commercially based office

Total Quantity or Scope

The Belgian retail market for lamb is small and mainly supplied with imported lamb. Nevertheless this market is open to more volumes and more added value in terms of marketing. AHDB wishes to differentiate beef and lamb produced under assurance schemes with supporting brands such as the QSM – Agneau St George and Boeuf St George, Red Tractor and PGI West Country, possibly “Food is Great” or similar alternatives.

Award Detail

1 Business Solutions Vivactis Benelux (Auderghem)
  • AWARDED - REPRESENTATION WORK FOR THE BELGIUM MARKET
  • Reference: 2020-447
  • Value: £560,000

Award Criteria

Technical 85
Price 15

CPV Codes

  • 79416000 - Public relations services
  • 79342000 - Marketing services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains