Celebrity Endorsement of Counterfeit Goods

Concepts

• newport
• research services
• understanding of the scale of celebrity endorsements
• celebrity endorsement of counterfeit goods
• counterfeit goods
• delivery of a project
• outline
• consumer attitudes

Location

Description

This proposal sets out an outline for the delivery of a project to develop an understanding of the scale of celebrity endorsements and ascertain the effect this has on consumer attitudes and purchasing decisions regarding counterfeit goods.

Award Detail

CPV Codes

• 73110000 - Research services