Contract for the Provision of Public Relations Support for Fresh and Balance
A Contract Award Notice
by COUNTY DURHAM AND DARLINGTON NHS FOUNDATION TRUST
- Source
- OJEU
- Type
- Contract (Services)
- Duration
- 1 year (est.)
- Value
- 600K
- Sector
- PROFESSIONAL
- Published
- 16 Apr 2021
- Delivery
- To 16 Apr 2022 (est.)
- Deadline
- n/a
Concepts
Location
Darlington
2 buyers
- County Durham & Darlington NHS Trust Darlington
1 supplier
- Gardiner Richardson Newcastle upon Tyne
Description
Fresh, Smoke Free North East and Balance the North East Alcohol Office are Public Health funded organisations based in the North East of England. Their respective remits are to reduce the harm caused by Tobacco and alcohol amongst their local population using a multi-strand approach based on best national and international evidence. While the exact scope of work from month to month may need to be flexible, fresh and balance are looking to work with a contractor to provide a core press office function, supporting writing and localisation of press releases with figures, case studies and spokespeople, handling time sensitive media enquiries, looking for new champions and evaluating reach and return on investment.
Total Quantity or Scope
Fresh, Smoke Free North East and Balance the North East Alcohol Office are Public Health funded organisations based in the North East of England. Their respective remits are to reduce the harm caused by tobacco and alcohol amongst their local population using a multi-strand approach based on best national and international evidence. A key element of their work and priority of local funders is the delivery of all year round news and social media activity to ensure topical issues and messages to foster behavior change are in the public eye all year round on the channels that people see, read and hear, providing a highly cost effective return on investment. This also involves building support for measures to reduce smoking and harmful drinking, and engaging and motivating key partners. While the exact scope of work from month to month may need to be flexible, central to the offering will be providing a core press office function, supporting writing and localisation of press releases with figures, case studies and spokespeople, handling time sensitive media enquiries, looking for new champions and evaluating reach and return on investment. The contract is for 12 months with the option to extend for a further four periods of 12 months depending on available funding.
Award Detail
1 | Gardiner Richardson (Newcastle upon Tyne)
|
Award Criteria
Approach to account management | 10.0 |
Strategic approach | 18.0 |
Approach to providing a campaign for Fresh – Smokefree 2030 | 21.0 |
Approach to providing a campaign for balance: alcohol duty review | 21.0 |
PRICE | 30.0 |
CPV Codes
- 79416000 - Public relations services
- 79342000 - Marketing services
- 79341400 - Advertising campaign services
- 79342200 - Promotional services
- 79342300 - Customer services
- 79341000 - Advertising services
Indicators
- Award on basis of price and quality.
Reference
- OJEU 190546-2021