Reputation & Identity: Brand Development Strategy & Design Phase

A Contract Award Notice
by NATURAL HISTORY MUSEUM

Source
Find a Tender
Type
Contract (Services)
Duration
0.5 year (est.)
Value
£80K-£150K
Sector
BUSINESS
Published
27 Apr 2021
Delivery
To 26 Oct 2021 (est.)
Deadline
n/a

Concepts

Location

London: LONDON

Geochart for 1 buyers and 2 suppliers

1 buyer

2 suppliers

Description

The Museum required marketing consultancy services to help develop a compelling brand proposition and strategy and a clear verbal and visual identity.

Lot Division

1 Brand Strategy

The Museum required marketing consultancy services to help develop a compelling brand proposition and strategy that engaged global audiences with our vision and mission, communicated the value and relevance of our science, offered commercial opportunities and made a compelling case for support.

Award Criteria
Understanding of the Brief 40
Methodology for Lot 1 40
Key experience of project team 20
Price within fee budget (pass/fail) 0
2 Brand Update and Roll-out

Following the completion of the brand strategy a clear verbal and visual identity is required to consolidate our look and feel into a singular system that reflects that brand idea so it can be used and applied consistently to internal and external audiences. The Museum may require assistance to implement the new brand identity.

Award Criteria
Understanding of the Brief 40
Methodology for Lot 2 40
Key experience of the project team 20
Price within fixed fee budget (pass/fail) 0

Award Detail

1 Heavenly Group (London)
  • Brand Strategy
  • Reference: 009015-2021-1
  • Value: £80,000
2 Pentagram Design (London)
  • Brand Update and Rollout
  • Reference: 009015-2021-2
  • Value: £150,000

CPV Codes

  • 79413000 - Marketing management consultancy services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=588130677 GO Reference: GO-2021427-PRO-18145735

Reference

Domains