Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme

• Value: £132K

The winning Tenderer will be responsible for creating an outline marketing strategy covering the 20 months of the contract, deliverable within six weeks of commencement of the tender. The Work Package Manager will manage the day to day contract for this Leisure Tourism programme. The winning Tenderer will be responsible for creating a costed and timed action plan for each of the three campaign strands, pre, during and post Games. This will inform the delivery of an end to end service including commissioning and producing the required marketing assets for the campaign and evaluating its impacts. The strategy and campaign action plans, initial designs and evaluation metrics will need to be submitted to the Business and Tourism Programme Tourism Working Group for approval and sign off. It is a requirement of the winning Tenderer to consult with key stakeholders including the Organising Committee of the Commonwealth Games and VisitEngland. Additional information: Lot 1 will comprise campaign strategy and creative, design, artwork and copywriting production of all campaign assets for pre, during and post CWG domestic campaign activity. Unforeseeable activity may be required over the life of the contract to meet the needs of the campaign, depending on external circumstances. Within this lot there may be an uplift in value, depending on the delivery needed by the programme and the strategy and tactical planning outcomes. This will be in accordance with the notification of contracts PCR 2015 regulation 72.

• Value: £244K

At the heart of the Games will be a cultural programme, a world-class arts festival running March to September 2022, surrounding the sports programme. … The combination of Birmingham 2022 Cultural Festival and Coventry UK City of Culture May 2021 - May 2022 provides a remarkable opportunity to help influence perceptions and reputation of Birmingham and the West Midlands region as an international cultural destination. … In delivering the above, they will work with WMCG marketing team and its PR and Media Buying suppliers, setting, tracking and monitoring agreed KPIs. Additional information: All bidders must accept the terms and conditions in the draft contract and by signing form of tender , bidders will be expressing an intention to be bound by the terms of the contract. Failure to accept the terms will result in you bid being rejected outright. Within this lot there may be an uplift in value, depending on the delivery needed by the programme and the strategy and tactical planning outcomes. This will be in accordance with the notification of contracts PCR 2015 regulation 72.

• Value: £119K

To ensure the success of the Business and Tourism Programme, a number of marketing assets are required to support activities across the leisure tourism and MICE (business tourism) work packages, covering travel trade engagement and events. The Lot will require the delivery of sales tools, collateral and campaign material for travel trade (B2B) activities, to include (but not restricted to): • Promotional copy for destinations • Copywriting and design for sales brochures and decks • Updates for digital and print sales guides • Top level maps (various) • Lead gen assets and other collateral • Event planners' Guide • Mobile visitor pop up stand purchase plus graphic design and wrap. Additional information: The contract duration is expected to run between July 2021 to March 2023 and all bidders are required to accept the full terms and conditions without qualification. In signing the Form of Tender it confirms acceptance of the terms without any qualification. Any qualifications raised to the Terms and Conditions may result in your bid being rejected and will not be evaluated any further. Within this lot there may be an uplift in value, depending on the delivery needed by the programme and the strategy and tactical planning outcomes. This will be in accordance with the notification of contracts PCR 2015 regulation 72.

• Value: £118K

To ensure the success of the Business and Tourism Programme, a suite of new imagery and videos assets are required to support activities across the leisure tourism and MICE workstreams, and create a sustainable and searchable asset bank as a legacy for the programme. The programme requires the successful tenderer on this Lot to deliver: • asset bank of searchable images • a bank of new imagery for travel trade workstream. • new imagery should display diversity and inclusivity and be relatable to our key target travel trade markets: Australia, India and Canada. • a collection of short travel trade promotional videos/vignettes • BRoll footage for a variety of marketing assets and media use • Production of cultural performances (filming) events, vox pops and interviews • Production of venue-based imagery and video assets • MICE ambassador programme film • Business tourism promotional film • MICE photography Some assets will be produced as a combination of existing footage, still imagery and new footage. Further details are in the ITT document. Additional information: The successful bidder on this Lot will be expected to accept all Terms and Conditions without qualification. Any qualification to the draft contract issued as a result of this procurement may result in your bid being rejected. By completing the form of Tender bidders are demonstrating acceptance of all Terms and Conditions without qualification. Within this lot there may be an uplift in value, depending on the delivery needed by the programme and the strategy and tactical planning outcomes. This will be in accordance with the notification of contracts PCR 2015 regulation 72.