DAC 8/21 - DfE Tourism NI - Visa Spending Data

Concepts

• belfast
• information technology
• visa spending data
• dfe tourism ni
• crucial spending data
• tourism ni
• strongest indicator of the tourism economy
• tourism economy
• delivery of a data analytics hub
• visa

Location

Northern Ireland:

Description

Tourism NI have procured crucial Spending Data from Visa that provides real world facts about how much tourists spend in NI, and where and how they spend it, to meet the priorities set for the organisation and contribute to the delivery of a data analytics hub.

Total Quantity or Scope

The outcomes from analysis include; forecasting, evidence based decisions, data-driven marketing, personalised visitor info, regional dispersal and how increased spend can be leveraged by our staff, industry and stakeholders in order to meet our priorities and grow the tourism economy. Spending Data is the strongest indicator of the tourism economy’s value, as visitor numbers/footfall can be high but only actual spending tells us if our investments and marketing campaigns are worthwhile.

Award Detail

CPV Codes

• 72000000 - IT services: consulting, software development, Internet and support

Legal Justification

Tourism Northern Ireland require Visa Spending Data that provides real world facts about how much tourists spend in NI, and where and how they spend it, to contribute to the delivery of a data analytics hub for the next 3 years. This is permitted under Regulation 32 2 (b) (ii) and iii due to technical reasons, as Visa is the sole supplier of the Visa data globally and would not permit any other suppliers to provide this service.

Other Information

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