Prospective Student Engagement and Conversion

A Contract Award Notice
by UNIVERSITY OF KEELE

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
£792K
Sector
PROFESSIONAL
Published
14 May 2021
Delivery
not specified
Deadline
n/a

Concepts

Location

West Midlands England: Keele University Keele Staffordshire

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, The application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients.

Total Quantity or Scope

Keele University is seeking to appoint a supplier for the provision of high quality and transparent prospective student engagement services. It is also important that the appointed agency can demonstrate that it can continuously evaluate the performance of campaigns and support the University to achieve challenging student recruitment targets. The University wishes to understand potential approaches to supporting the following digital marketing campaigns: FY and UG 2022 - Home and International markets • Apply to Keele for 2022/23 entry • Course specific advertising as requested • Brand level campaigns to raise awareness of Keele University and drive recruitment • Recruitment for 2023/24 entry • Conversion Phase - April to June 2022 • Clearing Phase - July to September 2022 PGT 2022 • Apply to Keele for 2022/23 entry • Course specific advertising as requested • Brand level campaigns to raise awareness of Keele University and drive recruitment • Recruitment for 2023 • Conversion Phase - April to September 2022 • Recruitment "It's not too late to apply" 2022

Award Detail

1 Uniquest (Kent)
  • Prospective Student Engagement and Conversion
  • Reference: 010716-2021-1
  • Value: £792,000

Renewal Options

The contract will run for an initial period of twelve months from 1st October 2021 to 30th September 2022 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2024 if extensions are agreed.

Award Criteria

1. Proposed Management Structure, Responsibilities and Skills 30
2. Explain how the Prospective Student Engagement agency can meet all of the Prospective Student Engagement and Conversion services requirements of the brief as outlined in Table C? 60
1. Please explain how you would significantly improve rates of conversion from enquiry to application to enrolled student, within the University, resulting in an improved return on investment, better conversion rate and increase in student recruitment numbers? 50
Quality total of 700 marks
price 300 marks

CPV Codes

  • 79342000 - Marketing services

Indicators

  • Options are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains