Digital Marketing Services

A Contract Award Notice
by UNIVERSITY OF KEELE

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
£1M
Sector
PROFESSIONAL
Published
14 May 2021
Delivery
not specified
Deadline
n/a

Concepts

Location

West Midlands England: Keele University, Keele, Staffordshire

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.

Total Quantity or Scope

The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives. The will design, development and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress. Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.

Award Detail

1 Arke Agency (Brighton)
  • Digital Marketing Services
  • Reference: 010735-2021-1
  • Value: £1,000,000

Renewal Options

The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025.

Award Criteria

1. Proposed Management Structure, Responsibilities and Skills 30
Explain how the digital services agency can meet all of the digital marketing services requirements of the Tender Specification (in Section 2 of the ITT). 60
Provide evidence of how the agency has significantly improved student recruitment numbers within a university, resulting in an improved return on marketing investment and better enquiry: application: enrolment conversion rates? 50 250 marks 700 marks 20.3 The weighted score for each of 50
Quality 700
Commercial (Price). 300

CPV Codes

  • 79342000 - Marketing services
  • 79340000 - Advertising and marketing services

Indicators

  • Options are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains