Social Media Management and Engagement Platform

Concepts

• software supply
• social media management
• social media
• corporate social media channels
• social media management platform
• engagement platform
• maintenance of a content management library
• system and support
• further periods
• various activities

Location

London

Description

The contracting authority has procured a multi-supplier framework agreement (2 suppliers) on behalf of UK Policing and other Bluelight emergency services. This will be for a period of 4 years (with an initial term of 2 years and the option for the Contracting Authority acting in its sole discretion, to extend for two further periods of 1 year each), commencing on 23 April 2021. The framework will be for the delivery of a mobile and desktop based social media management platform, which will enable users to operate and control all their corporate social media channels in one place in a safe, secure and auditable way.

Total Quantity or Scope

The contracting authority has procured a multi- supplier framework agreement (2 suppliers) on behalf of UK Policing and other Bluelight emergency services. This will be for a period of 4 years (with an initial term of 2 years and the option for the contracting authority acting in its sole discretion, to extend for two further periods of 1 year each), commencing on 23 April 2021. … This is for both inbound and outbound contact and engagement and will need to enable users to undertake various activities including: — facilitating social media as a public contact channel for the recording of crime and incidents, including emergencies, with the ability to fully audit all contact and activities and allow the export of data for criminal justice purposes, — publishing content (both live and scheduled), — provide basic insight data into the external user including influence, key words, type of content, demographic information and location when available, — the creation of and maintenance of a content management library, — hosting live events; and — holding real-time conversations with members of the public. The evaluation process involved a two- stage technical evaluation, with selected suppliers being asked to provide a live demonstration of their existing off the shelf solution. The contracting authority awarded the framework agreement on 23 April 2021.

Award Detail

Award Criteria

CPV Codes

• 72268000 - Software supply services
• 72250000 - System and support services
• 72260000 - Software-related services
• 72400000 - Internet services
• 72600000 - Computer support and consultancy services

Indicators

• Award on basis of price and quality.

Legal Justification

In accordance with best procurement practice, EU and UK Procurement Directives and Regulations, the Contracting Authority sought to establish a framework via the Open Procedure (as defined in the Public Contracts Regulations 2015 (Regulation 27)). After the evaluation of the tenders received, the Contracting Authority concluded that ‘no suitable tenders’ (as set out in PCR 2015 (Regulation 32(2)(a)) had been submitted in response to the Open Procedure ITT. As such, in accordance with 32(2)(1) PCR 2015, the Contracting Authority converted to the negotiated procedure without prior publication.

Other Information

The framework is open to a wide range of policing bodies, law enforcement agencies and other Bluelight Services. The estimated value of the framework described in this OJEU notice is GBP 12 000 000. This figure has been calculated on the assumption that the framework runs for its maximum possible term (the initial terms of 2 years, plus the further extension periods of 1 year each) and that a number of call-off contracts are awarded by the various parties listed in the ITT. For the avoidance of doubt, the contracting authority gives no warranty or representation as to the value of any call-off contract, or the number of call-off contracts, if any, which may be awarded.