Quality Meat Scotland — Provision of Consumer PR Services

Concepts

• public relations
• ingliston
• qms
• provision of consumer pr services
• pr agency
• consumer pr agency
• seasonal campaign pr activation
• consumer campaigns
• house pr team
• consumers

Location

Ingliston

Description

QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.

Total Quantity or Scope

QMS seeks to appoint a consumer PR agency to deliver the seasonal campaign PR activation for ‘Make It’ to include but not limited to: Influencers (micro and macro) Recipe placement Opinion pieces Partnerships e.g. with restaurants, itison, food brands, etc Sponsorship Stunts/events Broadcast In addition, QMS requires its consumer PR agency to establish an ongoing press office for QMS acting as a front line between the media and the in-house PR team with a remit covering: Ongoing relations with media outlets, journalists and personalities that resonate with our target audiences Seeking opportunities that support our brands Horizon scanning for reputational risks within the consumer landscape Crisis management working in conjunction with our Industry and Corporate PR to ensure our reputation is protected within the consumer landscape Communicating the positive work of our in-house teams to consumers covering: Health and Education Industry Development Brands Integrity To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of communications strategies and work in partnership with QMS’ Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.

Award Detail

Award Criteria

CPV Codes

• 79416000 - Public relations services

Indicators

• Award on basis of price and quality.

Other Information

Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015. (SC Ref:656696)