Digital Marketing and Advertising in China

Concepts

• advertising and marketing
• china
• swansea
• digital platforms
• digital marketing
• high volume of advertising materials
• advertising
• main digital platforms
• swansea university
• university

Location

Swansea:

Description

The University wishes to appoint an external Supplier to help manage university digital platforms in China throughout the year as well as ad hoc projects as they arise. The appointment requires the Supplier to use their expertise advising on upcoming opportunities, undertaking competitors’ research and being able to produce detailed report on performance and to show return of investment.

Total Quantity or Scope

The University produces a high volume of advertising materials throughout the year and the appointed Supplier are required to provide fast turnaround and deliver multiple projects at key times during the academic year. The supplier is expected to create and design campaign and preform account management across main digital platforms in China for Swansea, primarily WeChat, Weibo and Baidu. The supplier is expected to provide tailored plans for each platform for Swansea University over 12 month periods.

Award Detail

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** (WA Ref:111220)