2021_Marketing - British Council - Marketing Automation Programme

A Tender Notice
by BRITISH COUNCIL

Source
Find a Tender
Type
Contract (Services)
Duration
4 year
Value
£0-£3M
Sector
TECHNOLOGY
Published
15 Jun 2021
Delivery
To 09 Jul 2025 (est.)
Deadline
30 Jul 2021 09:00

Concepts

Location

United Kingdom:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.

Renewal Options

To be defined in the tender document on release

CPV Codes

  • 72212480 - Sales, marketing and business intelligence software development services

Indicators

  • This is a one-off contract (no recurrence)
  • Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains