Global Airline Partner Framework Agreement

Concepts

• tourism affairs
• visitbritain
• global airline partner framework agreement
• non-exclusive global collaboration
• capable international airline carrier
• appointed global airline carrier
• governmental approvals.the value of the framework agreement
• objectives.the airline carrier
• international airline carrier
• global airline carrier

Location

International

Description

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier.

Total Quantity or Scope

This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible.VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives.The Airline Carrier will contribute a minimum of £1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs.A maximum of £4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain’s contribution is dependent on annual internal and governmental approvals.The value of the framework agreement (if all extension options are exercised) is £27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at £4.5m per year.If you have recently registered on the Atamis eProcurement portal for another VisitBritain procurement requirement, you can use the same account. If not, you will first need to register your organisation on the portal.To register, you will need to:1. Go to the URL: https://visitbritain.force.com/s/Welcome2. Select ‘Click here to register!'3. Read and agree to the portal user agreement4. Complete the registration form, providing information including:— The full legal name of your organisation,— Your company registration number,— Your DUNS number-a unique nine-digit number provided to organisations free of charge by Dun & Bradstreet.— Whether your organisation is a Small –Medium Sized Enterprise (SME)— User and contact details.Once you have registered on the Atamis eProcurement tool, you will be able to express your interest in this specific procurement.

Renewal Options

This Framework Agreement is for a 1 Year Period, with the option to extend for 2 further periods of 12 months each.

CPV Codes

• 75125000 - Administrative services related to tourism affairs

Indicators

• This is a one-off contract (no recurrence)
• Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **