UK_2021_Study UK Campaign: Research and evaluation

Concepts

• market research
• study uk campaign
• second study
• study
• wider impact of the campaign
• first study
• robust evaluation of the study uk
• studies
• research
• study uk

Location

United Kingdom:

Description

The research and evaluation required for the Study UK campaign consists of two lots. The first lot will require a thorough and robust evaluation of the Study UK campaign with a return on investment analysis. Evaluating financial impact is required and we are also keen for the appointed bidder to evaluate the social and wider impact of the campaign for this study. Lot 2 consists of two studies. The first study requires evaluating the effectiveness of the Great/ Study UK campaign in terms of encouraging prospective international students in our priority markets to choose to study in the UK. The second study is required to understand the impact of Brexit on prospective EU students’ perceptions of studying at a UK higher education institution.

Lot Division

CPV Codes

• 79310000 - Market research services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** Suppliers who wish to express an interest and take part in the tender process will be required to register on our e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil. If you are already registered please log in and locate the tender before expressing an interest and get access to the documentsOnce registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and `means of proof` will be required. These conditions are outlined in the ITT.