2021_Marketing - British Council - Marketing Automation Programme
A Contract Award Notice
by BRITISH COUNCIL
- Source
- Find a Tender
- Type
- Contract (Services)
- Duration
- not specified
- Value
- ___
- Sector
- TECHNOLOGY
- Published
- 03 Sep 2021
- Delivery
- not specified
- Deadline
- n/a
Concepts
Location
United Kingdom:
1 buyer
- British Council Manchester
1 supplier
- Unnamed None
Description
Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.
Award Detail
| 1 | Unnamed (None)
|
Award Criteria
| price | _ |
CPV Codes
- 72212480 - Sales, marketing and business intelligence software development services
Other Information
** PREVIEW NOTICE, please check Find a Tender for full details. **
Reference
- ocds-h6vhtk-02dd05
- FTS 021910-2021