Culture Liverpool - Sponsorship & Brand Partnerships Agency

Concepts

• liverpool
• advertising services
• uk's tourism brand
• global brand partnership activations
• culture liverpool's role
• transformative power of brand equity alignment
• creative agencies
• years liverpool
• brands
• global brand of liverpool

Location

Description

THE BRIEF Liverpool's extraordinary story and its emergence as a great world city was based on one simple fact - it was a place that people came to. People came to Liverpool to trade, to work, to start a new life and explore new opportunities. Liverpool was one of the world's greatest ports and one of the world's most cosmopolitan melting pots, a genuine global city. It continues to be a place that people come to - a place to visit, invest, live, study and work and Culture Liverpool's role is to redefine and reposition Liverpool nationally and internationally, fundamentally to drive and accelerate growth. In the last twelve years Liverpool has experienced a remarkable cultural and economic renaissance. Our city centre and waterfront have been transformed by unprecedented levels of public and private investment. Liverpool has regained its status as a leading retail centre. We have delivered new cultural assets and venues, a City renowned for sporting success, and is now established as one the UK's top five city destinations. An integral element in the UK's tourism brand, Liverpool is an exceptional place with a distinctive offer that will enhance the appeal of the UK as an international visitor destination. A core strand of our work is staging award-winning and international acclaimed events attracting hundreds of thousands of visitors. From the Royal de Luxe Giants attracting 1.2million visitors; the largest event ever staged in Liverpool, to being awarded the UK host of Bordeaux's famous Fete du Vin. Liverpool is a blank canvas; the ultimate city playground for people and brands to showcase, engage and create experiences that live longer than a moment. We are a city that can create global brand partnership activations and a 360 degree creative solution for brands and creative agencies to lay down their annual media spend across multiple consumer touchpoints 365 days a year - a competitive, non-comparable offer to any other UK city. Our aim is to capitalise on the transformative power of brand equity alignment with the global brand of Liverpool, supporting our ambitions to be the most exciting city in the UK whilst aligning with our inward investment objectives in the city's Inclusive Growth Plan. You will become an extension of our team - part of our family of vibrant, sparky creatives with bags of energy and where the art of the possible has no limit. We want to push boundaries with new and big ideas. We want to sell spaces for activations utilising the land, river and sky for maximum impact, marketing Liverpool as the ultimate core city for brand experiential activation, non-comparable to any other UK core city - the no1 city of choice. Whilst the Covid-19 pandemic put a pause on our plans, our ambitions are greater than ever to open up to the biggest brands in the world. We are looking for an ambitious, creative agency with incredible connections and who understand the world of strategic brand partnerships to help us bring this to life i

CPV Codes

• 79341000 - Advertising services
• 79341100 - Advertising consultancy services
• 92000000 - Recreational, cultural and sporting services

Indicators

• Contract is suitable for SMEs.

Other Information

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