BTA1500 - Global Airline Partner Framework Agreement

Concepts

• tourism affairs
• visitbritain
• global airline partner framework agreement
• non-exclusive global collaboration
• capable international airline carrier
• value of the framework agreement
• airline carrier
• global airline carrier
• international airline carrier
• visitbritain & the airline carrier

Location

Description

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible. VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives. The Airline Carrier will contribute a minimum of £1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs. A maximum of £4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals. The value of the framework agreement (if all extension options are exercised) is £27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at £4.5m per year

Award Detail

CPV Codes

• 75125000 - Administrative services related to tourism affairs