Admittance to a panel for supply of Brand & Marketing Services and/or PR Agency Services

Concepts

• marketing services
• brand & marketing
• bradford
• marketing support yws
• pr agency services
• creation of brand collateral
• marketing activities
• brand
• brand campaigns
• brand awareness

Location

Yorkshire and the Humber:

Description

This notice is seeking expressions of interest for establishment of a Framework Agreement for Brand & Marketing and PR Agency services for Yorkshire Water Services' (referenced 'YWS' herein) different businesses. Services will be split into two lots as follows: • Brand & Marketing o Brand strategy o Brand campaigns o Media Buying o Creation of brand collateral o Branding design • PR Agency o Development of both on- and offline content plans o Development of online assets o Influencer marketing o Development and management of any PR stunts, photo calls etc. to support media coverage

Total Quantity or Scope

Successful bidders will work alongside YWS to provide a range of Brand & Marketing and PR Agency services. This process intends to create multiple Framework Agreements for a three-year initial term with the potential to extend for up to an additional 2 years (3 + 2) with a total estimated value (excluding VAT) of £7,500,000 GBP over the 5 years. The annual estimated value is around £1,500,000 GBP. Securing a place on the framework does not guarantee bidders any volume of work but will enable them to bid for individual pieces of work over the next 3 to 5 years. Lots: 1. Brand & Marketing Support YWS in the delivery of associated Brand & Marketing activities including but not limited to: • Active participation in bidding for opportunities to deliver services within the Framework Agreement, on a brief-by-brief basis • Close interaction and collaboration with the YWS Marketing team for successful delivery of each initiative • Brand Strategy: Working on key internal and external strategic business communications across a range of channels and audiences as defined by the YWS Marketing team • Brand campaigns: Driving behavioural change and brand awareness from strategy creation through to delivery of on- and offline campaigns • Media buying • Demonstration of full mix of channel experience such as radio, TV, events, print, outdoor advertising, online advertising and direct marketing • Creation of basic brand collateral in accordance with approved brand guidelines • Branding design such as printed collateral (leaflets/letters/reports), presentations, signage, livery, infographics, copywriting and digital assets 2. PR Agency Support YWS in the delivery of any required PR Agency services including but not limited to: • Active participation in bidding for opportunities to deliver services within the Framework Agreement, on a brief-by-brief basis • Close interaction and collaboration with the YWS Marketing team for successful delivery of each initiative • Development of both on- and offline content plans to drive media coverage and/or online social media engagement • Development of online assets to support the content plan • Influencer marketing • Development and management of any PR stunts or photo calls to support media coverage • Demonstration and application of media relations expertise • Development of content plans to support campaign activity Bidders are required to cover in full at least one of the above-mentioned lots to qualify. The Process: In the first instance the expression of interests to participate must be submitted via email to Lauren Gill (Lauren.Gill@yorkshirewater.co.uk). A pre-qualification questionnaire will be issued to bidders upon receipt of an expression of interest. Bidders will then be assessed over two stages: 1. First stage - quality criteria: All bidders will be assessed from a capability perspective at the beginning of the process (PQQ/RFI stages). Bidders will respond to case studies that evidence their depth and breadth of experience related to either or both lots, among other qualitative questions. Bidders will be required to demonstrate an understanding of YWS requirements in their response. YWS might conduct reference checks related to the submitted case studies. Scoring criteria for each of the PQQ / RFI questions will be shared alongside the questionnaire. Bidders that do not meet the minimum criteria, will be excluded from the process at this stage. 2. Second stage - Commercial criteria: Bidders will be requested to submit commercials for the provision of the service (YWS reserves the right to execute multiple commercial rounds). YWS will evaluate bidders for each lot from a qualitative and commercial perspective. YWS reserves the right to assign a manageable number of companies to each of the lots which will form the scope of the tender. Overall scoring criteria will be shared alongside the procurement documentation.

Renewal Options

The initial contract term will be for 36 months, YWS reserves the option to extend further for 24 months and based on satisfactory performance of the contract by the service providers. Further details will be sent out in the procurement documents. The estimated value is based on the full potential contract term including renewal. (i.e. 36 months + 24 months).

CPV Codes

• 79342000 - Marketing services
• 79416000 - Public relations services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **