Agent to provide representation of Pork on behalf of AHDB in Mexico

Concepts

• ahdb
• public relations management
• kenilworth
• behalf of ahdb
• ahdb exports
• british pork
• ahdb export manager
• ahdb’s financial year
• ahdb head office
• mexico

Location

Mexico

Description

AHDB Exports is looking for a Spanish/English speaking representative/agent to develop the Mexican market for British pork on their behalf. The successful representative will be principally engaged on the pork sector, but some knowledge on beef and sheep sectors would be an advantage. AHDB are working towards access to provide British Beef and Lamb into Mexico, if and when permission is granted, there may be the possibility of additional work covering these products, and therefore it would be an advantage if suppliers had knowledge of this market also. The successful representative must have the expertise and experience to identify the right priority Mexican States, and ability to devise the best strategies to achieve effective market growth for British Pork within the Mexican market.

Total Quantity or Scope

The AHDB representative/agent requirements for the Mexican market include, but are not limited to: • Liaise effectively with the UK-based AHDB Export Manager for North America by regular telephone, email and face-to-face communication (when possible after travel restrictions are lifted). Once lifted, this may require foreign travel to AHDB Head Office or to major food events (e.g. SIAL Paris, Anuga) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of two per year (pre pandemic estimation). Obviously this is subject to change in the current climate, and therefore any KPI’s set against this will be flexible. • Build and maintain effective relationships with pork exporters, agents, representatives, importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities on behalf of AHDB. • Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Mexican retailers and distributors. • To open three accounts on the most popular social media platforms in Mexico for the food/meat sector. To be agreed with AHDB’s Export Manager. • Development and delivery of a yearly activity plan, following agreement with the relevant AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs (again agreed with the assigned Manager). The yearly plan must be aligned to AHDB’s financial year (April to March) and normally produced in Q3 and agreed in Q4 of the previous financial year (obviously this will not be the case in year one due to timings and release of tender. For year one the ti

Award Detail

Award Criteria

CPV Codes

• 79416100 - Public relations management services

Legal Justification

This opportunity was advertised on Contracts Finder due to the value being under threshold, and no advantage advertising on FTS due to the opportunity being in Mexico, therefore the European reach would have provided little or no interest. Known agents (advised by DIT) in Mexico were contacted to notify of the opportunity, but after being out to tender, there were no submissions at closing date. This agency has associates in Mexico and can therefore reach the target market required to fulfil this contract. The contract is required to start in October and will cover one years work only. During this time, AHDB will work on another specification for this opportunity. With travel restrictions being lifted, hopefully AHDB stakeholders will be able to travel and meet with agencies face to face, which will lead to better contacts for the next time this opportunity is released out into the market. This VEAT notice is for transparency only, due to being under value, not legally required, but AHDB wanted to be upfront and open about this award for a year.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** To cover one year only, value under threshold, VEAT notice is for transparency of award. This opportunity was advertised on Contracts Finder, and also 5 agents in Mexico were sent the link to the opportunity, but on closing date, there were no submissions. Due to the urgency of the start of this project, an agency has been sourced to work on this contract for one year only, in the meantime we will revise the specification and go back out to market to try and find an agency based in Mexico to fulfil this contract. As travel restrictions are lifted, this will give better access for AHDB stakeholders to travel to Mexico and speak and meet with PR agents in person, which should help to generate more interest for next time this opportunity is put out to market, and for a longer period than the year that is to be covered by this VEAT. A full procurement procedure has been followed by advertising on Contracts Finder for this under threshold value project.