Integrated Agency - WALES - A CLEAN, GREEN, SUSTAINABLE FOOD DESTINATION

Concepts

• wales
• aberystwyth
• advertising and marketing
• visit wales target markets
• sustainable food destination
• home market of wales
• awareness of wales
• credible food destination
• green
• visit wales

Location

Aberystwyth

Description

HCC requires tenderers who can provide support services to HCC in the context of the project. The overarching aim of the project is to deliver a far-reaching marketing campaign positioning Wales as ‘must visit’ clean, green and sustainable food destination, ultimately attracting visitors to Wales (including ‘staycationners’).

Total Quantity or Scope

The project will be delivered in the home market of Wales plus the England and Germany markets. It should target key donor cities for inbound tourism to Wales as well as staycationners at key booking periods for the relevant markets. Its target consumers will align with that of HCC and Visit Wales target markets, namely ABC1 Men and Women in Wales, England and Germany. Further profiling will be required. The requirement of this ITT comprises the following activities: Brand Development and production of Guidelines specifically for the project Planning and delivery of far-reaching, impactful marketing campaigns to raise awareness of Wales as a credible food destination in Wales, England and Germany comprising TV, Digital, PR & Experiential, Social & Content Marketing and newsletters (TV in UK only) Planning and delivery of online retail promotional activity in Wales, England and Germany Scoping, design and development of a multi-lingual Digital Hub

CPV Codes

• 79340000 - Advertising and marketing services
• 79342000 - Marketing services
• 79341000 - Advertising services

Indicators

• Bids should cover the whole contract.
• Renewals are not available.
• Award on basis of price and quality.

Other Information

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=114711. (WA Ref:114711) The buyer considers that this contract is suitable for consortia.