Provision of Creative Marketing Agency services for TPE and the Transpennine Route Upgrade project

Concepts

• provision of creative marketing agency
• railway transport
• manchester
• line marketing campaigns
• transpennine route upgrade project
• support services
• provision of creative marketing agency services
• powerful consumer marketing campaign
• marketing campaign
• transpennine route upgrade

Location

Description

Campaign Development & Delivery The Agency will be responsible for development and delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Work will include, but is not limited to: •Transpennine Route Upgrade(TRU) - as the primary customer-facing beneficiary of the Transpennine Route Upgrade, train-operator TransPennine Express has a unique responsibility to lead the programme's marketing activity, working collaboratively with Rail North Partnership, Network Rail and Northern. This is a new brief for a powerful consumer marketing campaign to promote the improvements and the Agency will take the high-level campaign narrative and neutral brand which is currently being worked on and develop it into a marketing campaign to launch in Spring 2022.

Ammendments to Previous Notice

CPV Codes

• 63711000 - Support services for railway transport

Other Information

TransPennine Express revenue recovery/generating marketing campaigns. TransPennine Express has a successful brand campaign that we want to build on and explore the characters in more detail. We will be looking for the Agency to support us in evolving this brand campaign concept. TransPennine Express also runs other smaller, tactical and reactive campaigns throughout the year. ** PREVIEW NOTICE, please check Find a Tender for full details. **