Media Buying

Concepts

• leeds
• advertising and marketing
• leeds trinity university
• media buying
• media
• leeds trinity university’s objectives
• perception of leeds trinity university
• fundamental requirement
• audiences experience
• student numbers

Location

Leeds

Description

The university wishes to contract with an agency for the next 36 months to provide paid media (including social) services to meet Leeds Trinity University’s objectives. The fundamental requirement is to improve awareness and perception of Leeds Trinity University leading to increased student numbers using the strategy: •Drive Awareness – Make audiences aware of Leeds Trinity University •Drive Engagement – Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries •Drive Applications – Make audiences apply to Leeds Trinity University •Drive Conversion – Make audiences select Leeds Trinity University as their first choice and enrol

Total Quantity or Scope

– Make audiences aware of Leeds Trinity University •Drive Engagement – Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries •Drive Applications – Make audiences apply to Leeds Trinity University •Drive Conversion – Make audiences select Leeds Trinity University as their first choice and enrol. Additional information: To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/G3N7J64SCS

Renewal Options

At the expiry of this contract, it is envisaged a superseding contract will be in place

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• This is a recurring contract.
• Options are available.
• Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. For more information about this opportunity, please visit the Delta eSourcing portal at: https://neupc.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing... To respond to this opportunity, please click here: https://neupc.delta-esourcing.com/respond/G3N7J64SCS GO Reference: GO-20211027-PRO-19143723