UK_2021_BUL_Aptis turns 10 anniversary campaign

Concepts

• aptis
• market research
• anniversary campaign
• delivery of digital campaigns
• global market launch of aptis
• aptis turns
• 10th anniversary
• campaign delivery
• bul
• good times

Location

Description

In August 2022 we mark the 10th anniversary since the global market launch of Aptis - our flagship English language test. We would like to mark this occasion with a series of marketing, communications, and engagement activities globally and across our top markets. We see this as an important milestone to support our market position and business growth in priority markets and globally. In our anniversary campaign we want to celebrate our journey so far, focus on the good times and all the success we have had as well as the positive impact that Aptis made for our clients and test takers. Our expectation is that the winning agency can provide an end-to-end service in terms of development and delivery of digital campaigns and comms activities across our global channels. Depending on the proposal, we expect that this will include but is not limited to campaign creative concept and overall comms strategy, campaign delivery and management, design work, copywriting, possibly video editing, and other creative work.

CPV Codes

• 79310000 - Market research services

Indicators

• Contract is suitable for SMEs.

Other Information

To express an interest and access the tender documents please click on the link https://in-tendhost.co.uk/britishcouncil If you have not already registered on In-Tend, you will need to do so before you can express an interest and access the documents. link to British Council e-Tendering system https://in-tendhost.co.uk/britishcouncil