GB-Southampton: National Mapping Services Segmentation and Persona Development

Concepts

• research services
• southampton
• national mapping services segmentation
• actionable segmentation
• creation of segmentation
• personas
• segmentation
• distinctive personas
• consultancy services
• persona development

Location

Description

OS is seeking a strategic research agency that can scope requirements for an actionable segmentation and create a segmentation and personas that helps the business understand our customers' needs and requirements. The creation of segmentation and personas should seek to build on and update existing information already obtained and create synergies wherever possible. Existing research can be used to provide context to the study, however, further research is likely to be needed to form the basis of a more actionable, distinctive personas.

CPV Codes

• 73110000 - Research services
• 73210000 - Research consultancy services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. Please follow this link to view the notice https://www.delta-esourcing.com/tenders/UK-GB-Southampton:-National-Mapping-Serv...