Media Buying Services

A Contract Award Notice
by PRIFYSGOL BANGOR / BANGOR UNIVERSITY

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
£120K-£5M
Sector
PROFESSIONAL
Published
08 Dec 2021
Delivery
not specified
Deadline
n/a

Concepts

Location

Gwynedd:

Geochart for 1 buyers and 4 suppliers

1 buyer

3 suppliers

Description

Bangor University is currently seeking to appoint an agency or agencies to deliver creative, targeted and impactful advertising campaigns and services to increase awareness of the University and to increase student recruitment.

Lot Division

1 Digital Media Buying

Bangor University is looking for an agency who can work with us to design digital advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising.
2 Out of Home Media Buying

Bangor University is looking for an agency who can work with us to design out of home advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising.
3 Broadcast Media Buying

Bangor University is looking for an agency who can work with us to design broadcast media advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising. This Lot includes terrestrial TV, digital TV including video on demand and radio
4 Campaign design, creative design and production

Bangor University is looking for a highly creative agency who can advise and work with us to develop campaign messaging, adapt it for different channels and then supply it in the appropriate format for the chosen media. This is going to require a range of formats to include: video, sound (including scripts), gifs, print based adverts, online digital adverts, out of home posters (from buses to 48 sheet roadside billboards). It may also include TV advert production, however, as this is a specialist field, the University will consider agencies who don’t offer TV advert production services and these specific services may be excluded from the lot.

Award Detail

1 Education Cubed (Brighton)
  • Digital Media Buying
  • Reference: 030509-2021-1
  • Value: £4,515,000
2 Ubiquity Group (Cardiff)
  • Out of Home Media Buying
  • Reference: 030509-2021-2
  • Value: £120,000
3 Havas People (Manchester)
  • Broadcast Media Buying
  • Reference: 030509-2021-3
  • Value: £300,000
4 Ubiquity Group (Cardiff)
  • Campaign design, creative design and production
  • Reference: 030509-2021-4
  • Value: £270,000

Award Criteria

Strategy & Development 20%
Managing Campaigns 25%
Account Management 15%
Fair Working Practices 5%
Value for Money & Added Value 10%
price 25%

CPV Codes

  • 79341200 - Advertising management services
  • 79341400 - Advertising campaign services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** (WA Ref:114008)

Reference

Domains