Cymru Wales Destination Digital Marketing

A Contract Award Notice

Contract (Services)
2 year (est.)
21 Dec 2021
To 21 Dec 2023 (est.)




Geochart for 2 buyers and 1 suppliers

2 buyers

1 supplier


The Welsh Government’s Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

Award Detail

1 Icrossing (Brighton)
  • Reference: c072/2021/2022
  • Num offers: 5
  • Value: £24,000,000
  • Contractor is an SME.

Award Criteria

Quality / Technical 80.0
Most Economoically Advantageous Tender 20.0

CPV Codes

  • 79342000 - Marketing services
  • 79340000 - Advertising and marketing services
  • 79410000 - Business and management consultancy services


  • Award on basis of price and quality.

Other Information

E-Tender Information: - The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation. - Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration. - On registering on the Platform the Super User will select a Username and will receive a password. - The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page. - In order to log-in to the Platform please enter your Username and Password. - Note: If you forget your Password then visit the homepage and click “Forgot your password?” - Registration should only be performed once for each Organisation. - If you think that someone in your Organisation may have already registered on this Platform then you must not register again. - Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform. - Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation). - Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the Helpdesk to gain access to the Platform. - Tenders must be uploaded to the BravoSolution portal by 14:00. Late bids will not be accepted. How To Find The ITT: - Once logged in you must click on ‘ITT’s Open to all Suppliers’ - The e-tender references for this contract are: project_48127 and itt_89693 - Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the 'Express an Interest' button. This will move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page. - You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the‘Attachments’ area. - Any questions on the ITT, please use the ‘Messages’ area to contact the buyer directly – Please do not contact the named person at the top of this notice. Please note that the Client may utilise EU finding in respect of the Contract. As a result, the successful Bidder will be required to manage finances and records so as to comply with EU audit requirements. (WA Ref:116860)