PB2021-00587 - Young Discounts Bus Marketing Campaign

A Contract Award Notice
by DARLINGTON BOROUGH COUNCIL

Source
Contracts Finder
Type
Contract (Notapplicable)
Duration
2.5 month
Value
£19K
Sector
TRANSPORT
Published
23 Dec 2021
Delivery
22 Dec 2021 to 15 Mar 2022
Deadline
20 Dec 2021 23:59

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Young Discounts Bus Marketing Campaign - this campaign is to raise awareness of bus ticket offers available to young people in the Tees Valley. Target sixth form, college and university students. Paid digital adverts will run. This target audience was selected as a key age group for bus travel as most will not have a drivers licence therefore would benefit from bus travel and hopefully continue with it for years to come.

Award Detail

1 Diva Creative (None)
  • Value: £19,000

CPV Codes

  • 34121100 - Public-service buses
  • 79340000 - Advertising and marketing services

Indicators

  • Contract is suitable for SMEs.

Reference

Domains